Privacy Policy

Introduction

VST BYD (“VST BYD”, “we”, “our”, or “us”) is committed to protecting your privacy and ensuring that your personal information is handled responsibly and securely.

This Privacy Policy explains how we collect, use, store, disclose, and protect your personal information when you visit our website, submit an enquiry, request a test drive, book a service appointment, participate in promotional activities, or otherwise interact with us.

By using our website or providing your information to us, you consent to the collection and use of your information in accordance with this Privacy Policy.

Information We Collect

We may collect the following types of information:

Personal Information

  • Name

  • Mobile number

  • Email address

  • City and location

  • Vehicle preferences

  • Vehicle ownership details

  • Information submitted through enquiry forms, test-drive requests, service bookings, or contact forms

Technical Information

  • IP address

  • Browser type and version

  • Device information

  • Website usage data

  • Cookies and similar technologies

How We Use Your Information

We use your information to:

  • Respond to your enquiries and requests

  • Schedule test drives and service appointments

  • Provide information about BYD vehicles, products, and services

  • Process customer support requests

  • Improve our website and customer experience

  • Send promotional communications where permitted by law

  • Comply with legal and regulatory obligations

Sharing of Information

We may share your information with:

  • BYD India Private Limited

  • Authorized BYD dealerships and service centers

  • Service providers assisting us with website operations, CRM systems, marketing, and customer support

  • Government authorities or regulators where required by law

We do not sell your personal information to third parties.

Data Security

We implement reasonable technical and organizational safeguards to protect your personal information against unauthorized access, disclosure, alteration, or destruction. While we strive to protect your information, no method of transmission over the internet can be guaranteed to be completely secure.

Cookies

Our website may use cookies and similar technologies to improve user experience, analyze website traffic, and personalize content. You may control cookie preferences through your browser settings.

Data Retention

We retain personal information only for as long as necessary to fulfill the purposes described in this Privacy Policy, comply with legal obligations, resolve disputes, and enforce our agreements.

Your Rights

Subject to applicable laws, you may have the right to:

  • Access your personal information

  • Request correction of inaccurate information

  • Request deletion of your information

  • Withdraw consent for marketing communications

  • Object to certain processing activities

To exercise these rights, please contact us using the details provided below.

Third-Party Websites

Our website may contain links to third-party websites, including BYD India and social media platforms. We are not responsible for the privacy practices of those websites.

Digital Marketing, Analytics and Advertising

Google Analytics

We may use Google Analytics and similar analytics tools to understand how visitors interact with our website. These tools collect information such as pages visited, time spent on the website, device information, browser type, and approximate geographic location.

This information is used to improve website performance, user experience, and marketing effectiveness.

Google Ads

We may use Google Ads, including conversion tracking and remarketing features, to measure advertising performance and display relevant advertisements to users who have previously visited our website.

Google may use cookies and similar technologies to serve ads based on a user’s prior visits to our website and other websites across the internet.

Meta Advertising (Facebook and Instagram)

We may use Meta Pixel and related technologies to understand user interactions on our website, measure advertising effectiveness, and deliver personalized advertisements on Facebook, Instagram, and other Meta platforms.

Information collected through these technologies may be processed by Meta in accordance with its privacy policies.

Remarketing and Interest-Based Advertising

Our advertising partners may use cookies, pixels, and similar technologies to display advertisements that are more relevant to your interests based on your browsing behavior and interactions with our website.

You may manage advertising preferences through your browser settings and the privacy settings provided by Google, Meta, and other advertising platforms.

Lead Generation and Customer Enquiries

When you submit an enquiry form, request a brochure, schedule a test drive, request a callback, book a service appointment, or otherwise provide your information through our website, we may collect and store the information submitted by you.

Such information may be used to:

  • Respond to your request.

  • Provide product and service information.

  • Schedule appointments and follow-ups.

  • Contact you regarding BYD vehicles, offers, events, financing options, exchange programs, and related services.

  • Improve our customer service and marketing efforts.

WhatsApp Communications

If you choose to contact us through WhatsApp or provide consent to receive communications via WhatsApp, we may send messages relating to:

  • Vehicle enquiries.

  • Test-drive confirmations.

  • Service reminders.

  • Appointment scheduling.

  • Promotional offers and events.

  • Customer support.

You may opt out of promotional WhatsApp communications at any time by notifying us or using the opt-out method provided in the communication.

Customer Relationship Management (CRM) Systems

Information submitted through our website, landing pages, lead forms, social media campaigns, or other digital channels may be stored and processed through Customer Relationship Management (CRM) platforms used by VST BYD and/or BYD India for lead management, customer support, sales follow-up, and service-related communications.

Data Sharing with BYD India

To facilitate sales, service, customer support, warranty administration, marketing activities, and customer relationship management, information submitted through this website may be shared with BYD India Private Limited and authorized BYD dealers, service centers, and business partners, where necessary.

Consent for Marketing Communications

By voluntarily providing your contact information through our website, you consent to receiving communications from VST BYD and, where applicable, BYD India via phone calls, SMS, email, WhatsApp, and other electronic communication channels regarding:

  • Vehicle launches.

  • Product updates.

  • Promotional offers.

  • Events and campaigns.

  • Service reminders and related communications.

You may withdraw your consent or unsubscribe from marketing communications at any time by contacting us or following the unsubscribe instructions included in the communication.

Changes to This Policy

We may update this Privacy Policy from time to time. Any changes will be posted on this page with the revised effective date.

Contact Us

For questions regarding this Privacy Policy or our data practices, please contact:

VST BYD
info@vstbyd.in